{"id":112,"date":"2023-11-08T11:41:06","date_gmt":"2023-11-08T11:41:06","guid":{"rendered":"https:\/\/kellerexecutivesearch.com\/pathways\/?page_id=112"},"modified":"2026-03-13T12:00:56","modified_gmt":"2026-03-13T12:00:56","slug":"linkedin-profiles","status":"publish","type":"page","link":"https:\/\/www.kellerexecutivesearch.com\/pathways\/linkedin-profiles\/","title":{"rendered":"LinkedIn Profiles"},"content":{"rendered":"\n<div class=\"wp-block-group hero-section small-hero-section\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group hero-section-flex-container is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group left-section is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<h1 class=\"wp-block-heading h1\"><strong>LinkedIn Profile<br><\/strong>\u200dOptimization<\/h1>\n\n\n\n<p class=\"p\">We cannot overstate the importance of your LinkedIn Profile in communicating your personal brand to a potential employer.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group right-section is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full right-section-image hero-small-right-image\"><img decoding=\"async\" width=\"721\" height=\"743\" src=\"https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-content\/uploads\/2023\/11\/linkedin-hero.png\" alt=\"\" class=\"wp-image-80\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full right-section-image right-section-arrow\"><img decoding=\"async\" width=\"724\" height=\"295\" src=\"https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-content\/uploads\/2023\/11\/bg-brand-arrow.svg\" alt=\"\" class=\"wp-image-14\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group pattern-section diagonal-shape wf-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group container w-container\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group columns-2 w-row d-block is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group column-2 w-col w-col-4 w-col-stack\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full hp-image-1\"><img decoding=\"async\" width=\"850\" height=\"850\" src=\"https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-content\/uploads\/2023\/11\/linkedin-splash.png\" alt=\"\" class=\"wp-image-83\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group column w-col w-col-8 w-col-stack\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading h2\">Keller provides a LinkedIn profile optimization service on its own or as part of our package offers.<\/h2>\n\n\n\n<p>Recruiters and hiring managers use LinkedIn for all their projects and it is essential that you have a professional and stand-out LinkedIn profile. Our LinkedIn service includes a complete review and adjustment of your LinkedIn profile, or we can build one from scratch if you do not have a LinkedIn profile already.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group section section-small\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center h1\"><strong>ABOUT<\/strong> LinkedIn Profile Optimization<\/h2>\n\n\n\n<p class=\"has-text-align-center p heading-info\">An optimized LinkedIn profile is essential to your job search results.<\/p>\n\n\n\n<div class=\"wp-block-group promise-row is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group promise-col is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-4b2eccd6 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"107\" height=\"71\" src=\"https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-content\/uploads\/2023\/11\/visibility.svg\" alt=\"\" class=\"wp-image-198\"\/><\/figure>\n\n\n\n<p class=\"promise-text\">Improved Visibility<\/p>\n\n\n\n<p class=\"has-text-align-center\">We can optimize your LinkedIn profile for both the LinkedIn mobile app and the desktop page. We focus on relevant keywords in addition to finding the perfect LinkedIn profile URL to suit your personal brand.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group promise-col is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-4b2eccd6 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"86\" height=\"73\" src=\"https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-content\/uploads\/2023\/11\/appearance.svg\" alt=\"\" class=\"wp-image-205\"\/><\/figure>\n\n\n\n<p class=\"promise-text\">Appearance<\/p>\n\n\n\n<p class=\"has-text-align-center\">We can also provide tips for a professional profile picture. We can make your LinkedIn profile stand out from the rest.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group promise-col border-0 is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-73832be3 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"66\" height=\"66\" src=\"https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-content\/uploads\/2023\/11\/coaching-practices.svg\" alt=\"\" class=\"wp-image-91\" srcset=\"https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-content\/uploads\/2023\/11\/coaching-practices.svg 150w, https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-content\/uploads\/2023\/11\/coaching-practices.svg 300w, https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-content\/uploads\/2023\/11\/coaching-practices.svg 1024w, https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-content\/uploads\/2023\/11\/coaching-practices.svg 1536w, https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-content\/uploads\/2023\/11\/coaching-practices.svg 2048w, https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-content\/uploads\/2023\/11\/coaching-practices.svg 66w\" sizes=\"(max-width: 66px) 100vw, 66px\" \/><\/figure>\n\n\n\n<p class=\"promise-text\">First Impressions<\/p>\n\n\n\n<p class=\"has-text-align-center\">LinkedIn serves as a reflection of your online resume and is often the first thing about you that an employer finds when researching you as a candidate.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group section\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center h1\"><strong>OUR <\/strong>LinkedIn Profile Services<\/h2>\n\n\n\n<div class=\"wp-block-group industry-content-block beige\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group industry-top-block-wrapper align-top is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full inner-image\"><img decoding=\"async\" width=\"474\" height=\"588\" src=\"https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-content\/uploads\/2023\/11\/seo-audit.png\" alt=\"\" class=\"wp-image-87\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group vertical-split-wrapper\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading h3\">LinkedIn Profile Optimization<\/h3>\n\n\n\n<p>An optimized LinkedIn profile ensures that your profile makes search appearances and that your number of profile visitors increases. This increases the frequency of potential connections viewing your profile. Our career coaches use state-of-the-art tools to identify keywords that can be optimized for different search engines so that your profile appears at the top when recruiters search for possible candidates. Such an optimization also includes an overhaul of relevant hashtags, your LinkedIn profile headline, and general LinkedIn SEO work on all sections.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group industry-content-block beige\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group industry-top-block-wrapper align-top is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full inner-image\"><img decoding=\"async\" width=\"310\" height=\"392\" src=\"https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-content\/uploads\/2023\/11\/career-coaching.png\" alt=\"\" class=\"wp-image-58\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group vertical-split-wrapper\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading h3\">LinkedIn Profile Review<\/h3>\n\n\n\n<p>The LinkedIn network is vast and where you appear on LinkedIn searches can make or break your chances of being hired. Everything from your LinkedIn summary to your LinkedIn headlines need to be considered when we optimize your LinkedIn profile.<\/p>\n\n\n\n<p>We do more than just optimize your LinkedIn profile with relevant keywords. We integrate this process and highlight your personal brand. Our goal is to make you stand out from all the other LinkedIn members with similar experiences. We consider everything from your banner image to the extent of your personal branding, alongside Search Engine Optimization.<\/p>\n\n\n\n<p class=\"has-dark-green-color has-text-color has-link-color wp-elements-70b82ad58dbc825a2b4711645778e441\">Your LinkedIn profile has to illustrate your soft skills, showcase your professional connections, and show the right keywords and content marketing.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group section section-small\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center h1\"><strong>WHY CHOOSE<\/strong> <br>Our LinkedIn Profile Services<\/h2>\n\n\n\n<p class=\"p heading-info\">Our career coaches are expertly trained in optimizing your LinkedIn profile for a LinkedIn search. This increases your chances of being hired for your chosen job position because your profile is easier to find and is expertly laid out. We can also help you with a professional profile picture and background photo to further enhance your LinkedIn game.<\/p>\n\n\n\n<p class=\"p heading-info\">Your LinkedIn profile is your direct link to a very large professional network, so it is essential that it is done professionally. Your career path will largely depend on your profile, job titles, skills section, etc. It is more than just a list of your experiences. Let Keller Pathways help you reach your goals and exceed your potential.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group section section-small w-hidden\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center h1\"><strong>LinkedIn Profile<\/strong> Packages<\/h2>\n\n\n\n<div class=\"wp-block-group pricing-details-row is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group pricing-details-col is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-bd425151 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading h4\">Basic<\/h3>\n\n\n\n<h4 class=\"wp-block-heading h2\">$158<\/h4>\n\n\n\n<p class=\"button pricing-button w-button\"><a href=\"#\">Contact Us<\/a><\/p>\n\n\n\n<div class=\"wp-block-group pricing-info is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-947ac36b wp-block-group-is-layout-flex\">\n<p>Inclusions<\/p>\n\n\n\n<ul class=\"wp-block-list pricing-info-list w-list-unstyled\">\n<li>Review of LinkedIn profile with general improvement tips<\/li>\n\n\n\n<li>Suggestions for enhancing profile visibility<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group pricing-details-col inverted-pricing-col is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-bd425151 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading h4 white-text\">Standard<\/h3>\n\n\n\n<h4 class=\"wp-block-heading h2 white-text\">$298<\/h4>\n\n\n\n<p class=\"button pricing-button w-button inverted-button\"><a href=\"#\">Contact Us<\/a><\/p>\n\n\n\n<div class=\"wp-block-group pricing-info is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-947ac36b wp-block-group-is-layout-flex\">\n<p>Inclusions<\/p>\n\n\n\n<ul class=\"wp-block-list pricing-info-list w-list-unstyled\">\n<li>In-depth review with specific section-wise feedback<\/li>\n\n\n\n<li>Customized recommendations for content and keyword optimization<\/li>\n\n\n\n<li>Strategy to increase network and visibility<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group pricing-details-col is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-bd425151 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading h4\">Premium<\/h3>\n\n\n\n<h4 class=\"wp-block-heading h2\">$558<\/h4>\n\n\n\n<p class=\"button pricing-button w-button\"><a href=\"#\">Contact Us<\/a><\/p>\n\n\n\n<div class=\"wp-block-group pricing-info is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-947ac36b wp-block-group-is-layout-flex\">\n<p>Inclusions<\/p>\n\n\n\n<ul class=\"wp-block-list pricing-info-list w-list-unstyled\">\n<li>Comprehensive LinkedIn profile makeover with content creation<\/li>\n\n\n\n<li>Profile optimization for job search and visibility<\/li>\n\n\n\n<li>Strategy session for LinkedIn networking, content sharing, and job search<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group hero-section footer-hero-section\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group hero-section-flex-container is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group left-section is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading h1\"><strong>Let Pathways<\/strong> Optimize Your LinkedIn Profile<\/h2>\n\n\n\n<p>In many ways, your LinkedIn profile creates the first impression that a potential hiring manager will have of you. It has to accurately showcase your professional journey and skills. The most relevant content to your career goals and aspirations needs to be front and center to whoever is viewing your profile. They will likely use your LinkedIn profile page to decide whether you are suited to the job descriptions they are hiring for.<\/p>\n\n\n\n<p>Contact Keller Pathways today so that we can start optimizing your LinkedIn profile as soon as possible. Get the best results out of the best professional brand and SEO combination possible.<\/p>\n\n\n\n<p class=\"button w-button\"><a href=\"#\">Get in Touch<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group right-section footer-right-section big-right-section is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full right-section-image big-right-image\"><img decoding=\"async\" width=\"636\" height=\"1146\" src=\"https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-content\/uploads\/2023\/11\/linkedin-prof-contact.png\" alt=\"\" class=\"wp-image-81\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full right-section-image right-section-arrow center-arrow\"><img decoding=\"async\" width=\"724\" height=\"295\" src=\"https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-content\/uploads\/2023\/11\/bg-brand-arrow.svg\" alt=\"\" class=\"wp-image-14\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group section section-small\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group faq-section is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading h1 bold-h1 faq-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"wp-block-group faq-container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group faq-wrapper w-container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list accordion js-accordion\">\n<div id=\"faq-question-1699607783191\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question question-text js-accordion-header\">Does my profile picture on LinkedIn matter?<\/h3>\n<div class=\"rank-math-answer accordion-body js-accordion-body\">\n\n<p>Yes, a profile picture is the part of LinkedIn profiles that everyone sees. The second thing is the background image. Both of these are really important and help to draw attention to your profile and shape an impression of who you are as a professional.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1699607794379\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question question-text js-accordion-header\">Do I need a professional headshot for my LinkedIn account?<\/h3>\n<div class=\"rank-math-answer accordion-body js-accordion-body\">\n\n<p>Yes, having a professional photo on your profile can make a great first impression. It is just as important as your skills section and work experience history.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1699931113880\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question question-text js-accordion-header\">Do I need to change my LinkedIn profile for different job opportunities?<\/h3>\n<div class=\"rank-math-answer accordion-body js-accordion-body\">\n\n<p>In some cases, if you are trying to land a specific role then you can make some changes to optimize your profile in that direction, but it is usually not necessary. Your LinkedIn profile is more extensive than your resume.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1699931122670\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question question-text js-accordion-header\">How do I highlight my professional story while maintaining a good first impression and a LinkedIn SEO-optimized profile?<\/h3>\n<div class=\"rank-math-answer accordion-body js-accordion-body\">\n\n<p>Contact Keller Pathways today so that we can help you to do exactly this!<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn Profile\u200dOptimization We cannot overstate the importance of your LinkedIn Profile in communicating your personal brand to a potential employer. Keller provides a LinkedIn profile optimization service on its own&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-112","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-json\/wp\/v2\/pages\/112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-json\/wp\/v2\/comments?post=112"}],"version-history":[{"count":9,"href":"https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-json\/wp\/v2\/pages\/112\/revisions"}],"predecessor-version":[{"id":321,"href":"https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-json\/wp\/v2\/pages\/112\/revisions\/321"}],"wp:attachment":[{"href":"https:\/\/www.kellerexecutivesearch.com\/pathways\/wp-json\/wp\/v2\/media?parent=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}