Headhunting Services WithNo Upfront Costs
Up to 365-Day Replacement Coverage, First Candidates in 2-3 Weeks
eCommerceDirector of e-CommerceCalifornia
A global professional skincare brand was building back its eCommerce function out of Southern California. The incoming VP understood the Director role. This included owning the DTC P&L at real scale, having hands-on platform depth, and applying analytical discipline to drive improvement from data.
This global brand is physician-led and is located at the professional end of the skincare market, reaching its customers through medical spas, physician offices and direct-to-consumer digital channels. With the company’s eCommerce function moving to Southern California, it hired a new VP to lead a deliberate digital reset. This meant improving DTC performance, tightening platform operations, and driving better outcomes across acquisition, retention, and marketplace. The operational execution layer for that reset was the Director of eCommerce who was responsible for day-to-day site operations, DTC performance, and the ongoing improvement work the strategy required.
The VP had been in the seat long enough to paint a clean picture of the Director profile: someone who owned a DTC P&L at meaningful scale instead of just managing a channel within a broader role, with hands-on experience in enterprise platform management, paid media, and marketplace operations, as well as the analytical discipline to identify and execute improvements using first-party data. The brand’s premium professional positioning in skincare meant that experience in mass-market DTC environments was less transferable than experience in high-consideration consumer categories.
We focused on finding eCommerce Leaders with direct DTC P&L accountability in consumer brand environments, hands-on experience with platform migration and site operations, and a proven track record of improving paid media, marketplace performance, and customer retention. Candidates who had done this work at a scale similar to the brief were given priority.
The incoming Director had built her career owning a significant digital P&L in a large omnichannel retail business, with full accountability across paid media, marketplace, loyalty, and platform operations at a national scale. Her work had been defined by data-driven improvement. She’d handled platform migrations, acquisition and retention program development, marketplace expansion, and cross-channel performance optimization. She had the P&L ownership experience and the technical platform know-how the role needed, and she had driven the kinds of measurable performance gains that the VP wanted to replicate.
The brand has a Director of eCommerce who arrived with the experience to operate at the pace that a purposeful digital reset demands. She had owned P&L and platform improvement at that scale before, and she had a good sense of what media and platform levers the business was pulling, so she stepped into a function where the strategy was already set. What the business needed was the operational experience to do it.
Gain a preview of shortlisted candidates after we conduct in-depth interviews.
Full Name
Email address
Company
EmployerCandidate
How can we help?
Upload Document
Thank you for reaching out to us. Our staff will review your message as soon as possible.
