Public Relations Recruiters

The Role of PR and Communications Specialists

Public relations and communications professionals are both involved in managing and shaping an organization’s image and messaging, though there are subtle differences in their responsibilities and goals.

PR specialists are mainly concerned with designing and implementing public relations strategies that enhance and protect a business’s reputation. In other words, they focus on external communication that is directed at maintaining favorable public perception and increasing brand awareness.

Some of their responsibilities include overseeing media relations by forging positive lasting relationships with influencers and journalists, creating PR content like press releases, planning and managing events, and interpreting public opinion to help guide their efforts. PR professionals are also involved in crisis management, working to mitigate any damage done to an organization’s reputation.

Communications specialists, on the other hand, are experts who manage the overall corporate communication strategy. They are responsible for a wider range of communication activities, ensuring that a company’s messaging is clear, consistent, and effective across all platforms, both inside and outside the organization. To achieve this, they collaborate with different departments to maintain a cohesive brand personality and handle internal communications to engage employees and external audiences alike.

Our Approach to Public Relations Executive Search

Before we begin each search, our headhunters first work to gain a deep understanding of our client’s business, its goals and needs, and how they align with today’s market. These insights allow us to create a streamlined search plan to find the most outstanding employees to fill our client’s open public relations roles.

Our next step entails leveraging our vast network and connections with NPAworldwide to find the best talent available. We concentrate on identifying candidates with a proven track record in PR and communications, performing extensive background, criminal, and reference checks to verify their experience. We also assess candidates based on other factors, including personality, work ethic, management style, and motivational drivers, to determine cultural fit.

That being said, we never discriminate against candidates based on age, belief, ethnicity, or gender and consider all applicants for employment in the name of inclusivity. In this way, we hope to assist our clients in diversifying their communications and PR teams.

This process results in a curated list of high-quality candidates that are ready to hit the ground running. We submit this list to our client’s hiring team to review, and they have the final say on who joins the company.

Why Our Approach Differs

The team at Keller has been at the forefront of designing and refining our executive recruitment process. Our approach is now one of the best thanks to their deep understanding of the industry and forward-thinking. However, it took us many years to get where we are today.

When we entered the recruitment business, we employed a one-size-fits-all approach that neglected to account for the unique differences between organizations. While at the beginning this method seemed to suffice, we quickly learned that recruiting for leadership roles would require more finesse.

We reached a turning point in our firm after one particular engagement with a prominent client went south, resulting in the realization that we needed to reform our hiring approach. We had been tasked with finding a suitable candidate for a high-up position at our client’s company, but we failed to consider the nuances of their corporate culture. As a result, we recommended a poor match who did not fit in with the dynamics of the existing team.

Following this incident, we developed the approach we use now with the help of our recruitment consultants, some of whom may recall how our success rates improved after implementing the changes. Currently, Keller stands as one of the top executive search firms, with a proven track record of finding top-tier candidates across a wide range of industries and functional domains.

While we focus on securing professionals who possess exceptional skills in their fields of expertise, our modern recruitment strategy also takes into account other factors that can influence the outcome of a placement, such as applicants’ personalities and work ethic. This helps maximize our chances of finding the best candidates for each role.

To maintain and further grow our current position among the world’s finest executive search agencies, we do our due diligence to stay up-to-date with industry challenges, market trends, and the whereabouts of emerging talent to provide our customers with the competitive edge they need. We are committed to continuous learning and doing everything we can to provide relevant, high-quality search services that lead to better hires.

Examine Keller’s Insights for Thought Leadership content and tips for improving HR processes and workflows to create a thriving business ecosystem that drives success.

Our Specialist Fields

Rather than limiting our services to the PR and communications industry, Keller caters to the recruitment needs of businesses across various sectors. Here are some examples of the industries we help find top-tier talent for:

• Advertising and Digital Marketing
• Entertainment and Media
• Technology and Software
• Healthcare and Pharmaceuticals
• Financial Services and Banking
• Consumer Goods and Retail
• Non-Profit and Advocacy
• Government and Politics
• Travel, Hospitality, and Leisure
• Real Estate and Property Management
• Education and Academic Institutions
• Energy and Utilities
• Automotive and Transportation
• Fashion, Beauty, and Luxury Goods
• Food and Beverage
• Sports and Athletics
• E-commerce
• Telecommunications
• Manufacturing and Industrial
• Environmental and Sustainability

Positions We Fill

As a leading PR and communications agency with over two decades of collective experience sourcing talent for both direct hire and temporary positions, we understand the importance of employing professionals who can enhance your brand’s reputation and effectively manage your organization’s communication strategies. As such, our expertise spans the entire spectrum of today’s fast-paced PR and communications landscape.

From staffing positions that require seasoned professionals like Chief Communications Officers (CCOs) and Vice Presidents of Public Relations to securing budding leaders for Senior Public Relations Managers or Directors of Corporate Communications roles, we pride ourselves on identifying the ideal candidates for your public relations and communications team. Our meticulous search method ensures every professional aligns with both your organizational culture and communications objectives, regardless of whether you require a Content and Messaging Strategist or a Head of Media Relations.

But our expertise does not stop there. We also guide searches for niche roles such as Directors of Crisis Communications, Reputation Strategists, Heads of Digital and Social Media PR, and more. Thanks to our extensive industry connections and tailored search process, we help connect visionary PR professionals with employers seeking to grow their teams, setting an unparalleled standard for communications and public relations recruitment.

Why Choose Keller as Your Public Relations Recruitment Partner?

At Keller, we are committed to helping clients find the right candidates for open communications and PR roles. Our goal is to not only fill open roles but also make sure that the talents we source for clients have the skills and mindsets needed to thrive in their new positions. Our eye for detail and ability to make precise placements are widely known, helping set us apart from our competitors. We also send regular progress reports and provide ongoing support throughout the entire process, so our clients are never in the dark.

Part of what makes our searches successful is our global network of industry professionals who have the merits and skills to meet our clients’ hiring requirements. Furthermore, our rigorous selection process ensures clients get access to a pool of pre-screened candidates, which helps them make informed hiring decisions and reduces the time taken to fill a vacancy.

One of our firm’s priorities is finding ways to improve the customer and candidate experience. Consequently, we look forward to and value all forms of feedback, including comments, inquiries, and criticisms.

Our Promise – The Right Hire

When you partner with Keller, you are partnering with a team of professional recruiters who maintain confidentiality and professionalism at every stage of the search. This means all information provided to us by our clients will be handled with the utmost discretion. We also do not sell your information and abide by the relevant data protection laws and regulations in your locale.

While we are dedicated to finding the perfect match for your business, we understand and acknowledge that every search method has its flaws, including our own. As such, we offer a 90-day guarantee to all our partners. If a hired executive fails to meet your expectations within the first three months, we will redo the search at no additional cost to you.

Keller is committed to helping you with your executive search needs. Engage with us today to acquire the finest public relations professionals in the industry.