Organizational ManagementOrganizational Strategy
The professional work environment has undergone several changes in the twentieth century. Many would argue that one of the most critical shifts during this period was the transition from “Taylorism” to humanism: A change in the way employees were viewed and optimized. Until the late 1970s, many multinational corporations, factories, and offices subscribed to the model that employees were simply a cog in a machine, and by getting the workforce to continually repeat a few repetitive tasks, they could drive up efficiency. Organizational psychologists and researchers had yet to challenge this view in any meaningful way.
However, a wave of HR and psychological research in the late 1960s and 1970s demonstrated that by optimizing the work environment to enhance employee engagement and culture, it was possible to create a workspace that operated more effectively than those of previous generations. This growing school of thought, rooted in organizational behavior, argued that if workers felt taken care of and made to feel good at work, they were more likely to commit to the organization and provide their best more often. It was argued that this was a more sustainable way of taking care of employees, who could, in return, work longer, provide better quality, and improve both the company’s operating efficiency and work culture. The key benefits of this approach were clear: a more productive workforce and improved employee well being.
One prominent job characteristics theory that provided major contributions to this new vision of the labor force was the “Job Characteristics Model” or JCM, first theorized in 1975. The JCM provided a structured five-point framework to improve worker engagement, boost employee morale, and provide workers with a sense of importance within their role at their place of employment. Although it was quickly adopted into academic circles in the late 1970s, it would take time to be integrated into practical settings. However, by the late 1980s, major companies in America started implementing these policies. By the 1990s, the JCM had become the foundation of modern management practices and job design research.
However, today in this insight, we ask the question: Does the JCM theory still hold any relevance in the 21st century, a period that has seen even more radical changes in the work environment, driven by technology and circumstances? We believe that it does, and below, we will look at how the JCM can still find a place in modern HR discourse and how leaders can use it to enhance employee engagement across their current team’s job roles.
Fundamentally, the job characteristics model (JCM) highlights the importance of properly delineating a job role and the role that it can play in how people value the position they have been given in a corporate structure. It argues that even if two jobs are similar on paper, depending on how well the job is defined through thoughtful job design, they can lead to markedly different levels of job satisfaction and employee performance.
Furthermore, this framework also argues that a person’s motivation to do a job is not based on their personality or energy level alone. But rather, an unclear job description can also lead to a lack of internal motivation. Because an employee who is uncertain about what responsibilities are assigned to them may be inclined to avoid tasks to avoid stepping over their jurisdiction. This fear of stepping outside the lines can then lead to a lack of intrinsic motivation, and over time, employees lost interest in their roles entirely.
Therefore, the primary goal of the characteristics model is to improve the way jobs are defined in order to boost employee engagement and improve the morale of those to whom the job was assigned. This framework focuses on better defining what the job requires, what choices employees can actually make in their position, and how they receive direct feedback. In order to ensure those measures are met, the JCM lists five core job characteristics that should be present in any job description. By addressing these areas, the redesign process can lead to meaningful improvements in how employees perceive their roles.
The five core job characteristics identified below were chosen as research shows that they have the largest impact on job satisfaction, employee satisfaction, and are the most likely to influence the employee’s motivation levels. When these five job characteristics are clearly identified in the position, employees are more likely to be proud of their job and therefore be more focused on completing their duties. This is because a clear understanding of the job’s tasks provides a foundation for experienced meaningfulness, which is essential to motivate employees effectively. These core characteristics are as follows:
An important factor in any job is the extent to which an employee can deploy their full range of different skills and talents. Before the 1980s wave of humanizing the workplace, corporate hierarchies tended to believe that by having people specialize in doing one or two particular tasks on repeat, they would grow more efficient in that task and therefore contribute to overall efficiency. Consider, for example, an assembly line worker who performs the same action hundreds of times a day. However, this way of thinking does not account for the tedium an employee may face over the years of repeating the same tasks. A factor that will cause a lack of motivation and energy, ultimately reducing employee morale and work performance. But by trying to build a job role that incorporates meaningful variety, like mixed problem-solving or being more involved in planning, the employee will be able to display a wider range of their abilities and feel more valued. Techniques like job rotation and training programs can also introduce skill variety into otherwise narrow roles.
In simpler terms, the task identity characteristic in the context of the JCM refers to whether the employee is able to handle a particular task from start to finish. If they are only a cog in a larger work process, so that they only handle one specific element of the task continually, they are likely to become bored or uninterested in the task as a whole. High task identity is achieved when a job involves completing a whole and identifiable piece of work. When an employee can confidently say the output of that task is mine, they can claim more accountability, which in turn improves their internal work motivation to complete a task to a level that positively reflects their ability. In this way, skill variety task identity and the remaining characteristics work together to shape the employee’s work experience and overall satisfaction.
This characteristic is simple: any worker, no matter what role they have, will feel better if they believe that the work they do actually accomplishes something meaningful. Roles with higher task significance allow employees to see how their contributions make a difference. Whether they can directly link their actions to better turnover or see how the role they fulfill positively benefits other coworkers, customers, or their community, they are more likely to be motivated. Managers can directly improve the significance of a position by sharing feedback or providing quantifiable impact connected to the employee’s work and role, which in turn helps involve employees in the broader mission of the organization.
Autonomy in the context of the JCM is related to the amount of decision-making power an employee has within their role. Being able to influence the actual results of a project or task through their own decision-making provides employees with a greater sense of autonomy. When they have more autonomy, employees tend to feel like they have greater ownership over their role and therefore feel responsible for the tasks assigned to them. This experienced responsibility is strongly linked to a feeling of freedom within the workplace and can be an influencing factor in a worker’s mindset, directly contributing to stronger job performance.
Having a system in place that provides regular direct feedback to a position is important. Employees generally want to know whether they are doing a task correctly or if what they are doing is making a difference. Feedback from senior employees, managers, or from the corporate suite is the most direct way to achieve this component. Not only does it provide the employees with guidance and confidence, but a strong feedback loop will also help workers make adjustments more quickly, leading to positive outcomes and improved job descriptions that better reflect the role’s expectations. Again, improving overall efficiency.
The Job Characteristics Model (JCM) also provides a method of assessing the extent to which the five characteristics discussed above are present within a job role. The model hypothesizes that if those core job characteristics have a strong presence within the role, the role should naturally shape three key feelings from an employee. These feelings are also referred to as “critical psychological states” within the JCM. The employees’ psychological states include:
When all three critical psychological states can be observed across multiple job roles, there is a clear and direct link to improved positive work outcomes and overall productivity. This is because when people have a sense of purpose, ownership, and results, they tend to be dramatically more motivated to complete their work satisfactorily. This can lead to better work outcomes, like improved quality and consistency. With employees motivated by a sense of purpose, they are also more likely to stay engaged and report higher job satisfaction when jobs are designed around these psychological states, making the model a powerful tool for any organization seeking to boost employee engagement.
When employees are motivated and driven, they will work hard autonomously. This means that less oversight from managers is necessary, as there is no need for constant follow-up. This in itself creates a virtuous cycle in which the reduced pressure from managers improves the sense of autonomy amongst workers, which again improves their psychological state and employees feel more empowered as a result. In this way, the JCM is a sustainable method of improving overall working conditions while maintaining output productivity.
Now that we have a better understanding of what the Job Characteristics Model (JCM) actually is, we can better assess whether the theory actually remains relevant in our modern working environments.
As we highlighted above, it could be argued that the work environment today has changed even more rapidly than it did in the 20th century. One only needs to consider the rapid progress of technology, from personal computers to artificial intelligence, and the way in which job structures have changed with fully remote, hybrid, and digital nomad positions becoming more prevalent, to realize just how different our work environments look today compared to just twenty years ago. With that in mind, is the JCM still applicable?
The short answer is yes, if anything, a strong application of the JCM is even more essential in our modern working environments. For example, due to the rise of more advanced technologies, company structures are now flatter, meaning they require less staff to accomplish the same amount or more tasks with the assistance of technology. Employees are also expected to have quicker turnaround times, as businesses seek to move faster. To achieve these modern aims, managers can not provide the same amount of oversight they could in the past, as this would cause unacceptable delays. Therefore, ensuring that employees are motivated to achieve the best possible results in tasks assigned to them is critical. This scenario shows you just how naturally the JCM can be applied to ensure higher motivation levels and stronger employee engagement.
Managerial oversight is also limited by the remote structure employed by many companies today. The fact that people no longer work from a centralized office location makes it exceedingly more difficult for companies to maintain consistent levels of oversight over all roles. Here again, making employees feel accountable and responsible for tasks is critical, as employees who feel they have ownership tend to deliver improved job performance. These remote work structures also make providing feedback more difficult. With both these complications in mind, it is easy to argue that roles should be better designed using JCM principles. As the model seeks to directly address these sorts of complications.
While the Job Characteristics Model (JCM) can be a practical way to improve employee motivation, it is also easy to apply it in a way that creates the opposite effect. In this section, we look at the most common missteps leaders and HR teams make when they try to strengthen the five core job characteristics, and why these missteps can reduce job satisfaction rather than improve it. The main issue is that changes to a role can look positive on paper, but still feel frustrating or unfair to the employee doing the work.
One common mistake is to confuse job enrichment with simply adding more tasks. If a role is given extra duties without removing low-value work, the employee may feel pressure rather than motivation, and the job becomes heavier instead of clearer. Another risk is giving employees more responsibility without giving them the autonomy to make decisions, which can lead to frustration when people are held accountable for outcomes they cannot control. Therefore, the goal is to apply the JCM with balance, ensuring that changes increase clarity, ownership, and feedback without creating overload or unrealistic expectations.
Although the Job Characteristics Model was designed in the 1970s and tried to address very different work environment issues, it is also clear that the modern challenges we face in our workplaces today can also be solved at least partially by revisiting the JCM framework. By finding ways to define job positions more accurately, and by providing employees with meaning and motivation, employers can still ensure greater productivity even if our office spaces and working lives have changed. When employees perceive that their roles have been thoughtfully designed to include the five characteristics at their core, they are far more likely to deliver positive work outcomes. The model remains a proven method to motivate employees, improve employee satisfaction, and build a productive workforce prepared for the demands of the modern era.