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A sales leader from the Bay Area with a California General Contractor license and a career built in the AEC sector was hired for the role. Prior to that, he spent eight years as Director of Sales for a geotechnical engineering and construction contractor, managing a team of more than ten in California, Nevada, and Arizona. He worked on long-cycle commercial, government and infrastructure projects during that time (the same kind of extended, relationship-managed engagement that the production accounts need) and was part of a period of growth that took the business from $6.5 million to $14.5 million in revenue before it was acquired in 2025. His working relationships with Bay Area owners, architects, engineers, and public agencies were current and directly relevant to the production portfolio. The appointment was handled on the client side by the company’s HR Manager, an executive Keller had placed in the same company six months earlier.