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The incoming Director had built her career owning a significant digital P&L in a large omnichannel retail business, with full accountability across paid media, marketplace, loyalty, and platform operations at a national scale. Her work had been defined by data-driven improvement. She’d handled platform migrations, acquisition and retention program development, marketplace expansion, and cross-channel performance optimization. She had the P&L ownership experience and the technical platform know-how the role needed, and she had driven the kinds of measurable performance gains that the VP wanted to replicate.
