Specialty Foods

First International Sales Rep for a Specialty Food Exporter

The right profile was found in Indonesia: a professional with commercial experience whose market positioning was directly in line with the company’s ASEAN expansion priorities. The cross-border nature of the engagement meant the role was structured on a consultant basis, which allowed active sales representation to begin without the complexity of establishing foreign payroll infrastructure. The agreement was signed, and an immediate start was arranged. Within days of joining, the new Sales Representative attended the SIAL Shanghai trade show alongside the company’s Director of Sales, turning an appointment into active market engagement with little delay.